Month: January 2014

Rhetorical Analysis Summary

      Rhetorical analysis is “analyzing how well the components of an argument work together to persuade or move an audience.” (Rhetorical Analysis p. 97) This reading selection instructs how to effectively rhetorically analyze a text. To perform an effective rhetorical analysis one has to understand the purpose of the argument, understand who makes the argument, identify who the audience is and how they are appealing to them, and examine the arrangement and media and the style of the argument.
       To really dig deep into the analysis, one should do research on who is making the argument and find out more about the company or person behind the text. One should also evaluate “how well their strategies, content, tone and language meet the expectations of readers or viewers.” (p 101) Another aspect to consider is how the author establishes credibility and respect with their audience. For example, the credibility Walmart gets from its simple and straight talk through its advertisements. The tactic of using emotional appeal, or pathos, is to distract you from your life for a moment and sway you to choose what the advertisement encourages. Emotion can add a strong back bone to the argument. The example given in this reading is the shocking ads against drunk driving. The emotions the images evokes are very powerful and effective at the same time. For arguments based on character, or ethos, one should look for evidence of traits such as dependable, astute, and honorable. Also consider the word choice of the author to determine if they seem either haughty or educated. The other tool for argument is using logic to make a plausible and credible claim, or logos. This type of argument may be completely obvious or you may have to work to see the conclusion through its supporting reasons and reliable evidence. The coherent fluidity of an argument can also contribute to the effectiveness of an argument. For example, blunt, simple sentences give off a certain style just as long, wordy sentences do.
         All of these factors work together to achieve an effective rhetorical analysis of any text one wishes to evaluate.

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Blog post 3- Traveling

          Traveling is something I have always been eager about. No matter where the destination, whether it be a small town in the U.S., or somewhere outside of the country, traveling anywhere is an experience to me. Of course I have a list of exotic places I’d love to go on my bucket list. But just the experience of any new place is good for me. I’ve always wanted to go to Nashville, Tennessee for my 21st birthday. I’ve always wanted to go to Australia to study abroad. I’ve always wanted to go to Greece and swim in the Mediterranean. The places I have gone were great experiences. Mexico, Turks and Caicos, Bahamas, Puerto Rico, Belize, Costa Rica. My favorite place was Costa Rica. The activities we participated in were tubing down the river, riding horses up a mountain, and zip lining courses. It was so much fun and much more of an adventure then the normal vacation of sitting on the beach and swimming in the ocean. I love the adventure opportunities provided by traveling.

            What you gain from the experience of traveling is more than money can buy. You get to see, hear, and feel things that will stay with you for the rest of your life. You get to see other ways of living and ways to explore. I am so eager for the time in my life where I am free to travel and go wherever I want, even if the cost is a lot. I have a savings account that will help with that but I might run out quick with the places I want to go. But that’s okay with me because the experiences are priceless.

Blog post 2

          “To be successful, the first thing to do is fall in love with your work.”
 – Sister Mary Lauretta

            My major is Health Sciences Pre-Physician Assistant and I could not be more excited about it. I love telling people my major; the job opportunities I have, what the job entails, what classes I’m taking, how long I have to go to school for. I just love everything about it and it gets me so eager to begin my career as a Physician Assistant. I knew I wanted to have a career in the medical field since I was about 8 or 9. I used to watch medical shows such as Untold Stories of the E.R. and instead of cringe at the sight of all the medical emergencies as most people would, I became fascinated with it. I knew I wanted to become a person who could help those people on the T.V. Even just typing about it now gets me so thrilled about the job I will have in 6 years. Meeting a Physician Assistant at the University Health Center a few months ago was also an exciting moment that encouraged my already existing passion for my major. He asked me what my major was and when I told him he started going on about how he loves his job and the benefits and excellent job outlook and how many opportunities there are. I kept thinking, I can’t wait to be in his position, wearing scrubs and a lab coat with my name printed on it, and tell people how much I love my job. And while it may not be exactly how it is on T.V., I just can’t wait to start my career and experience everything being a Physician Assistant has to offer.

            My roommate asked me the other day if I would ever switch my major. I didn’t even need to think about it for a second because I cannot see myself doing anything else. For me, my major is a passion that I will not let go of no matter how hard the classes are or how much work it is. Everything that is required, no matter how difficult, to have a career as a Physician Assistant is completely worth it to me. I would definitely say I am in love with my career so far, and I can only hope to be successful in it.  

Summary Post 1- Contagious chapter one

Contagious chapter one is about the aspect of social currency in relation to products, companies, and ideas catching on. Social currency is the level of positive impressions gained by social interactions. The promoting of companies and brands by word of mouth is a result of social currency because people want to seem cool, in the know, or exclusive by informing people of the brands and companies that they know about but others do not. When you are the first to tell someone something about a great product or restaurant, you look good, and the product is being promoted more than any advertising campaign or online promotion. There are many relatable and surprising examples given of social currency in this first chapter. Examples such as the interesting facts on the bottom of Snapple caps, the Please Don’t Tell secret bar, The Blair Witch Project, frequent flier miles, Four Square, and Rue La La all show the human desire to gain social currency. This social gain is a new type of currency that gets you a higher status among your friends, peers, and family members. This act of passing on information while advertising for a company can be brought about in three ways: 1) “inner remarkability 2) “leverage game mechanics” 3) “make people feel like insiders” (Berger 36). It is with these three techniques that the companies mentioned above produce social currency for their customers and in turn have become so successful. In the first chapter of Contagious, Jonah Berger educates the reader on the role social currency plays in getting products, companies, or ideas to catch on.